Wednesday, February 25, 2009

It's All About You. It's Not About You: Getting Results from Your Business

"You cannot act where you are not. You cannot act where you have been. You cannot act where you will be. You can only act where you are."

These are amazingly profound words from "The Science of Getting Rich," by Wallace Wattles. If we combine this idea with the statement that you can have anything in life that you want, as long as you help enough other people get what they want, you may begin to understand the dichotomy of this article's title. To get what you want, you must take action. However, your focus must be outwards.

It's All About You: The results you are currently getting in your life are the result of the actions you have taken. If you don't like those results, your option is to take different action. Only the right actions get the right results. You always do get results and it is critical to understand that. Procrastination is an action because you had to choose to do it. What you may consider to be inaction is a form of action. It's simply an action that is probably leaving you frustrated with consequences you don't like.

In the matter of any  type of business, over 70% of your time should be spent talking to new people, finding out what they want, and helping them get it. Any other action, like preparing your work surface, programming your speed dial or selecting the perfect picture for your computer background, will not result in business growth. If you've been waiting to get started with a new business, what are you waiting for? You can only act where you are and where you are is here and now.

If this sounds like you, simply choose to change and then change.

If you want to make money, what are you waiting for? There's always some step that can be taken right now. This also applies to loosing weight, reading a book, visiting family and anything else you can think of. You can only act where you are and where you are is here and now.

It's Not About You: There is great value in study and in personal development as long as that knowledge is applied towards outward-focused action. Sitting alone in a cave, you can plan and self-develop all you want, but until you get "out there" and position yourself to interact with, and help others get what they want, you will not help other people get what they want and never be able to get what you want.

All businesses are, or at least should be, about people. People are using the products and/or services promoted by you or anyone else. People are spending the money. If your business solution does not match with that person's problem, point that person in the right direction. Help them get what they want. Your integrity will not only improve your confidence, but you will be rewarded for such action. Such rewards always have a way of "coming around."

To get what you want, your activities must be amongst the people who you can help. Go to where those people are. Be where you can take action: In both time and place.

Thursday, February 5, 2009

Network Marketing: Recession Creates An Explosive Industry in 2009 – by Sherri Kirklin

"Recession causes people to open their minds to gaining alternative sources of income." Lou Clements, MarketWave Inc. We will examine the reasons why recession is a great time for networking so you can be in a better position to discuss them with potential Business Builders or "I Caner's".

1. Evaluate History

Recessions: people experience and economic downturn...lost jobs, lost earnings, lost hope, lost security, etc. Where to turn?

1950's: early 1950's, no network marketing companies worth talking about; late 1950's, Shaklee, Neolife, and Amway all came out from 1956-1959. Unemployment rate low in first half (in fact in 1953 it was an all time low of 2.9%). In the last half of the 1950's, the unemployment rate was highest since the Great Depression in 1958 at 6.8%.

1960's: early 1960's all networking continued to flourish with advent of Mary Kay in 1963, and Avon, Tupperware, and Fuller Brush all achieving momentum. Late ‘60's saw a great softening in the industry with no new companies coming on of any significance. Unemployment high in the first half of the decade; over 2 and ½ million workers were back to work in the second half.

1980's: Again we saw the network marketing industry really flourish in the first half; while in the second half of the decade, it softened and many network marketing "fiascos" occurred. When networking is soft, people and companies take more risks. There were twice as many lawsuits in the second half of the 1980's as were in the first half. In the first half the unemployment rate reached its highest level in 40 years at 9.7%. While at the end of the ‘80s there were almost ½ the number out of work as there were in the early ‘80's.

1990's: Once again, the trend occurs. In the early 1990's (1990-1994) huge momentum in the industry, in fact "there was more wealth created in by way of MLM from 1990 to 1994 than any other time in history." Network Marketing Lifestyles May 2000. From 1996-1999, we had a network marketing recession. In the early 1990's, the unemployment rate was very high and then in the later years in the 1990's it hit a 30 year low of 4.2%.

Why were the 1970's an exception? They really were not but they played out differently. It was an exceptional decade...the first half of the ‘70's saw unemployment rates jump. The attention to network marketing took off but with all the heightened attention, five times as many lawsuits were filed from 1970-1974 than all of those filed in the ‘50's and ‘60's, and the big one, Amway, which challenged the very existence of network marketing, lasted until finally settled in 1979. This legal dispute of course dampened what otherwise would have been a greater boom in network marketing in the second half of the decade. In the first half, recession of ‘73-'75, many MLM companies' growth took off.

2. Where are we headed in 2009?

All major indicators suggest recession: stock market, credit card debt, mortgage foreclosures, fall of the dollar against foreign currencies, company earnings reports across all sectors, manufacturing sector, employment figures, etc.

3. How do we take advantage of this opportunity?

(a) Market health products? This does not solve the average person's perceived need/want. Health cannot be a major priority in this time.

(b) Make a shift to support people in building residual streams of income to empower them to withstand any kind of economic downturn. "Recession causes people to open their minds to gaining alternative sources of income." Lou Clements, MarketWave Inc.

4. What are the selling points of a network marketing business?

(a) Security (not found in a recession)

(b) Financial freedom

(c) Time freedom

(d) Self-development

(e) Self-employed; no boss so no sacrifice of your own values;

Creating your own standard for the ethics in your business

(f) Time freedom

(g) Purpose driven: helping others with focus on them

(h) Unlimited income: no one telling you what you are worth

(i) Residual income

(j) Dream again

(k) Great relationships

(l) Reduce stress

(m) No employees

(n) Tax benefits are terrific

SO, STRAP YOURSELF IN AND GET READY FOR THE RIDE OF YOUR LIFE!!